November 18, 2008

Motrin's Headache

By now you've heard about Motrin's unfortunate screw up where they made a video meant to advertise their product to moms who use baby slings. Instead of appealing to their target market though, the company completely offended many moms by running a snarky, insulting video ad. Since the weekend, moms have been going crazy on Twitter, and YouTube, and the mommy blogosphere has been abuzz; many moms calling for Motrin to apologize and/or vowing to boycott their products forever. To make matters even worse (for Motrin), it's International Babywearing Week!

Well, it's clear that the power of moms using social media is not to be ignored. Today Motrin made a public apology for the misstep and took down the ad. You can see the statement made on their website here.

The irony is this: companies obviously understand and appreciate the power mommy bloggers have to influence opinions about their products (as evidenced by the flood of product reviews on mommy blogs these days, ours included) but, here, in their haste to woo us influential moms, they failed to take the time to craft a message that moms could relate to, and instead came up with an ad campaign that backfired on them completely.

As the Chicago Tribune printed today: "Offend mommy bloggers at your own peril. They can chew you up and spit you out in a day." That's right! Mommy bloggers are a force to be reckoned with. If companies don't know, they betta ask Motrin. Or Disney. Or Eggland's Best.

Shout out to all the mom bloggers who made their voices heard.

Rock on, mommies.


Mommy B said...

Rock on indeed! Just a sample of the power of the mama blogger.

I love it!

Days like These! said...

Gotta love it:

****"Offend mommy bloggers at your own peril. They can chew you up and spit you out in a day."****

I think I was in the minority on that motrin ad. I was a huge baby wearer, co-sleeper, and breastfeeder mommy and I rarely get all worked up over stuff like that.

I LOVED watching the way the mommy bloggers ripped them to shreds though! They took that video down so fast it was hilarious! Great job Mommy Bloggers we rock and roll for sure!!

Justice Jonesie said...

How stupid is that commercial??? It's insulting, "If I look tired and crazy..." They need to fire the person who came up with that one.

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