Do you watch the Celebrity Apprentice? I'm a bit addicted to any and all reality shows so that's what I do on Sunday night after putting daughter to bed for the night - in fact, that's really what I do just about every night after getting DD to sleep. Anyway, a couple weeks ago on the Celebrity Apprentice the teams were tasked to create a viral video for ALL detergent.
When one of the teams (don't remember which one) met with the executives from ALL (a man and woman in their late thirties/early forties) they were told that the target audience for the video is "women with kids" not "moms". I believe the team asked whether the audience was moms and they were corrected that it's not moms - it's women with kids. WHAT????????
This distinction was offensive to me. Is there something wrong with being a mom? Is the marketing world trying to make a distinction preferring "women with kids" (like an appendage on the woman's hip) as opposed to moms?
There are times that I love being able to distinguish myself from DD's mommy, but I'll make that distinction. It's such a personal decision based on a variety of factors that I don't think marketers will be able to make that distinction for me.
Furthermore, as time goes on I realize that "mommy" and "me" are so intricately intertwined that I think it's sometimes hard to separate the two. In fact, we as mommies are constantly struggling to balance the two roles - sometimes we can achieve a balance and then sometimes we can't.
It's just not that black and white and I find it disturbing that someone out there in the marketing world would think it smart to change our title for us!
Let me decide if today's a "mom" day or a "woman with kid(s)" day - it's my decision, not yours!